Cookie Policy
This policy explains what cookies are, which ones we use, why we use them, and how you can control them.
- We only set non-essential cookies with your consent
- You can change or withdraw consent at any time
- We never sell cookie data to third parties
Effective date: 1 January 2025 • Last updated: 1 March 2025
1. What are cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners.
Alongside cookies, we may also use similar technologies such as web beacons, pixel tags, and local storage objects. For the purposes of this policy, all such technologies are referred to collectively as “cookies”.
2. How we use cookies
We use cookies for the following purposes:
3. Types of cookies we use
We categorise cookies by their purpose and whether your consent is required:
Strictly necessary cookies
These cookies are essential for our website to function and cannot be switched off. They do not store any personally identifiable information. No consent is required.
| Cookie name | Purpose | Duration |
|---|---|---|
ci_session |
Maintains your session state across page requests (CodeIgniter framework). | Session |
csrf_token |
Protects against Cross-Site Request Forgery attacks on forms. | Session |
cookie_consent |
Stores your cookie consent preferences so we do not ask again. | 12 months |
Analytics cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our site.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. | 2 years |
_ga_* |
Google Analytics | Persists session state for Google Analytics 4. | 2 years |
_gid |
Google Analytics | Distinguishes users; used to throttle request rate. | 24 hours |
_gat |
Google Analytics | Used to throttle request rate to Google Analytics. | 1 minute |
Preference cookies
These cookies enable us to remember choices you make (such as your preferred language or region) to provide a more personalised experience.
| Cookie name | Purpose | Duration |
|---|---|---|
lang_pref |
Remembers the user’s preferred language setting. | 12 months |
theme_pref |
Stores the user’s preferred display theme (light/dark). | 12 months |
Marketing cookies
These cookies track your browsing habits to help us show you relevant advertisements. They are set by our advertising partners and may combine information from multiple sites.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp |
Meta (Facebook) | Used by Facebook to deliver advertisements and measure their effectiveness. | 3 months |
IDE |
Google DoubleClick | Used to serve targeted advertisements and measure conversions. | 13 months |
li_sugr |
Used by LinkedIn to make a probabilistic match of a user’s identity for ad targeting. | 3 months |
4. First-party & third-party cookies
Cookies can be set either by us (“first-party cookies”) or by external services we use (“third-party cookies”):
- First-party cookies are set directly by DataMatrix Technology Solutions Pvt. Ltd. on our domain. We have full control over these and use them purely to operate and improve our website.
- Third-party cookies are set by services such as Google Analytics, Meta, and LinkedIn that we have integrated into our site. These providers have their own privacy and cookie policies which govern how they use any data collected. We encourage you to review their policies directly.
5. Session & persistent cookies
6. Managing your cookie preferences
You have several options for controlling cookies:
Use our Cookie Preferences page to enable or disable each category of non-essential cookies at any time. Changes take effect immediately.
Most browsers allow you to refuse, delete, or be notified about cookies through their settings. Common browser instructions:
- Google Chrome — Settings → Privacy and security → Cookies and other site data.
- Mozilla Firefox — Settings → Privacy & Security → Cookies and Site Data.
- Microsoft Edge — Settings → Cookies and site permissions → Cookies and site data.
- Apple Safari — Preferences → Privacy → Manage Website Data.
You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on. For targeted advertising, visit the YourAdChoices or NAI Opt-out tools.
7. Impact of disabling cookies
Disabling strictly necessary cookies will prevent our website from functioning correctly and you will not be able to use certain features. Disabling analytics, preference, or marketing cookies will not affect core functionality but may result in a less personalised experience, and we will be unable to improve the site based on your usage patterns. You can re-enable cookies at any time through our Cookie Preferences page.
8. Changes to this policy
We may update this Cookie Policy from time to time as our services evolve or legal requirements change. When we make material changes, we will update the “Last updated” date above. Where required, we will notify you and re-request consent. We encourage you to revisit this page periodically.
9. Contact us
If you have any questions about how we use cookies or wish to exercise your data rights, please contact us:
- DataMatrix Technology Solutions Pvt. Ltd. — business@dmtspl.com
- +91 9717822034
- C-49, LGF, Block C, Kalkaji, New Delhi
- Strictly necessary Always on
- Analytics Opt-in
- Preferences Opt-in
- Marketing Opt-in
We’re happy to answer any questions about how we use cookies.
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