DataMatrix Technology Solutions Pvt. Ltd.

1. About this notice

DataMatrix Technology Solutions Pvt. Ltd. (“we”, “us”, or “our”) operates the website at https://www.dmtspl.com/ and delivers AI-powered exam & assessment platforms along with IT services including product engineering, cloud infrastructure, and digital growth solutions.

This Privacy Notice describes how we collect, use, store, and protect personal information when you visit our website, request a demo, use our products, or engage with us in any other way. It applies to all individuals whose data we process, including website visitors, clients, and prospective customers.

2. Information we collect

We collect personal information in two ways:

Information you provide directly

Contact & enquiry forms — name, email address, phone number, company name, and your message.
Demo requests — name, email, organisation, role, and the product or service you are interested in.
Account registration — email address, password (hashed), and profile details required to use our platforms.
Support & correspondence — any information you share when you email us or raise a support ticket.

Information collected automatically

Usage data — pages visited, time spent, links clicked, referring URL, and browser/device type.
Log data — IP address, access timestamps, and server-side error logs (retained for security purposes).
Cookies & similar technologies — see Section 8 for full details.

3. How we use your information

Delivering our services

Setting up accounts, providing platform access, and fulfilling project engagements.

Responding to enquiries

Replying to demo requests, contact form submissions, and support queries.

Improving our website

Analysing traffic, diagnosing technical issues, and enhancing user experience.

Legal & security obligations

Detecting fraud, preventing unauthorised access, and meeting regulatory requirements.

Marketing (with consent)

Sending product updates, newsletters, or event invitations where you have opted in.

Billing & invoicing

Processing payments and maintaining financial records as required by applicable law.

4. Legal basis for processing

We process your personal data only when we have a valid legal basis to do so:

Contract — processing is necessary to perform a contract with you or to take steps before entering into one.
Legitimate interests — for website analytics, security monitoring, and improving our services, provided your interests do not override ours.
Consent — for marketing communications and non-essential cookies; you may withdraw consent at any time.
Legal obligation — where processing is required to comply with applicable law, regulation, or court order.

5. Sharing your information

We do not sell, rent, or trade your personal information. We may share it only in these limited circumstances:

Service providers — trusted third parties who help us operate our website and deliver services (e.g., hosting providers, email delivery, analytics). They are contractually bound to protect your data and may not use it for their own purposes.
Business transfers — if we are involved in a merger, acquisition, or asset sale, your data may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.
Legal requirements — where disclosure is required by law, court order, or to protect the rights, property, or safety of DataMatrix Technology Solutions Pvt. Ltd., our clients, or the public.

6. Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this notice or as required by law. Contact form submissions are retained for up to 24 months; account data is retained for the duration of the account plus a 12-month closure period; billing records are kept for 7 years to comply with financial regulations. When data is no longer needed, it is securely deleted or anonymised.

7. Data security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, alteration, or disclosure. These include:

Encrypted transmission (HTTPS/TLS) for all data in transit.
Passwords stored using strong one-way hashing algorithms.
Access controls limiting data access to authorised personnel only.
Regular security reviews and vulnerability assessments.
AWS-hosted infrastructure with industry-standard security configurations.

No method of transmission over the internet is completely secure. While we take data protection seriously, we cannot guarantee absolute security.

8. Cookies

We use cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and personalise content. Cookies are small text files stored on your device.

Category	Purpose	Consent required
Strictly necessary	Session management, security, and core site functionality.	No
Analytics	Understanding how visitors use the site (e.g., Google Analytics).	Yes
Preferences	Remembering your settings and customisations.	Yes
Marketing	Delivering relevant advertisements and tracking campaign effectiveness.	Yes

You can manage or withdraw cookie consent at any time through our Cookie Preferences page or via your browser settings. Disabling certain cookies may affect site functionality.

9. Your rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

Access — request a copy of the personal data we hold about you.
Rectification — ask us to correct inaccurate or incomplete data.
Erasure — request deletion of your data where it is no longer necessary or lawfully held.
Restriction — ask us to limit how we use your data in certain circumstances.
Portability — receive your data in a structured, machine-readable format.
Objection — object to processing based on legitimate interests or for direct marketing purposes.
Withdraw consent — where processing is based on consent, withdraw it at any time without affecting prior processing.

To exercise any of these rights, please contact us using the details in Section 11. We will respond within 30 days.

10. Third-party links & services

Our website may contain links to third-party websites or embed services (e.g., YouTube, LinkedIn, Google Maps). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before sharing any personal information with them.

11. Children’s privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it promptly.

12. Changes to this notice

We may update this Privacy Notice from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically. Continued use of our website after changes are posted constitutes your acceptance of the revised notice.

Privacy Notice